Home / Bookmakers Reviews / Betfair Bookmaker Review
  • Betting exchange provider
  • Betting options are unique
  • In-depth markets
  • Cash out function could be better
  • Commission on betting exchange is too high
  • Odds are too low

Basic Information

Name: Betfair Group plc

Type: High odds

Owner and License Holder: Flutter Entertainment/ UK Gambling Commission and The Malta Gaming Authority

Year established: 2000

Online Since: 2013

Jurisdiction: Gibraltar, Malta, UK

Head Office Address: Waterfront, Chancellors Road, London, W6 9HP

Languages: Danish, English, German, Greek, Irish, Italian, Portuguese, Russian, Spanish, Swedish

Country restrictions: Canada, China, Cote D’Ivoire, Cuba, DR Congo, Eritrea, France, Greenland, Iran, Iraq, Israel, Japan, Lebanon, Libya, North Korea, Portugal, Somalia, Sudan, Turkey

Betfair Headquartes Photo

Bookmaker Profile

Betfair was launched in June of 2000 by Edward Wray and Andrew Black. It didn’t join the online betting world until 2013. Even though it’s a fairly new company in the bookmaking business, Betfair is considered the UK’s biggest Internet betting company and one of the world’s biggest online betting exchanges. Betfair has more than 4 million clients and over £50 million being turned over each week. In 2010, before Betfair had even joined the online scene, the company was already evaluated at nearly 1.5 billion pounds.

The company’s headquarters are based in Hammersmith in West London, but has its jurisdiction in Malta as well as licenses in Gibraltar. Their website has a similar structure the way the Stock Exchange is set up because of its Back and Lay feature. The betting exchange aspect of Betfair allows betters to place bets on odds set by other betters instead of by the bookmaker. Betfair then charges a commission for the winning bets, which is usually about 2-5%.

Betfair has continued to grow since being launched, and doesn’t look like it will slow down into the future. The bookmaker offers casino, bingo, sports betting, games, poker, horse racing and exchange games in numerous languages with 24/7 customer support.

Betfair Sportsbook Review


  • Minimum Bet: £2
  • Maximum profit: £1,000,000
  • Betfair Betting Offers

Betfair has several new customer and continued customer casino offers, as well as VIP offers and growing jackpots for everyone to try their hand at.

  • New Player Casino Bonuses: Customers can receive 25 free spins for the casino when they register a new account, with no deposit necessary. New players who click the “Join Now” tab can receive a £100 bonus for the casino after depositing a minimum of £10.
  • Rewards4Racing: New customers who sign up to Betfair and make a deposit through their Rewards4Racing email account will receive 2000 bonus points.
  • Beat the Drop: Available for both new and existing players. Betfair offers 30 days of free play for players the first time they play this game. Depending on a player’s stake and how many questions they answer, they can win up to £1,000,000.
  • Grand National Promotion: Customers receive a free bet of £25 for every winner on live ITV races that is backed at 3/1 or more. This promotion is for selected Cheltenham races only.
  • VIP Offer: New VIPs can receive up to £500 after depositing £1,000 or more. There are also mid and high roller options with deposits being matched by 100%.

How to Get the Bonus on Betfair

  1. Register for a new account on Betfair
  2. “Buy in” to the offer by depositing £10
  3. Betfair will match this 100% with up to £100 in casino bonuses

*Full details on website. Bonus offer expires in 7 days after activation

Betfair Odds and Markets

Betfair does not generally offer the most competitive pre-match odds, other than tennis and football. Overall, this bookmaker isn’t too bad, but don’t match up to other sports betting sites. Betfair focuses more on the odds that they provide for the betting exchange, which are better, but do still have a commission fee for punters to use the exchange.

The bookmaker’s market coverage is just below average with about 30 different sports being offered for betting through the sportsbook. The bookmaker does provide in-depth coverage for each of the sports they offer which makes up for the lower market coverage. For example, their football options include European youth leagues, as well as smaller leagues, like the less well covered Jamaican leagues.

Betfair Features

  • More than 100 Casino games
  • Games based on Popular Film and TV Shows
  • In play
  • Fixed Odds for Horse Racing
  • Updated Website
  • Cash Out
  • Multiple Bets coupons
  • Betslip
  • Market Rules Icon
  • “Open Bets” instead of “My Bets”
Betfair Online Casino Review

Why choose Betfair

The Betfair brand is strong, and well known in the football scene throughout the UK. The bookmaker has several partnerships with big groups, including five partnerships with the Premier League Football Clubs, which has given it a good presence in the media and betting world.

The bookmaker also offers a great number of live-streamed events, with a scheduled list to display upcoming options. The list has an index, which arranges upcoming fixtures by the hour, day or month, so viewers never miss out. This is one of the big advantages that Betfair can boast over other competitors, as they offer big football matches live streamed.

Betfair is also known for receiving many awards, including the founders of the company receiving a 2003 emerging entrepreneurs award. The bookmaker has also received awards for being the best sports online betting operator two years in a row for 2009 and 2010. Obtaining awards like these, as well as for innovation and mobile operation, not only brings Betfair to the forefront in recognition, but also shows competitors and customers that they are a consistently great bookmaker not only to watch out for but also to bet with.

Overall, even if Betfair doesn’t have the biggest markets or the most promotions, that doesn’t discount the bookmaker from standing out amongst the crowd. Their online sportsbook is well thought out and tailored to their style and approach. With an original, up and coming platform and unique betting exchange option, this bookmaker is set to have a long and positive lifespan.


  • TAN (Telephone Account Number): The TAN is a special code that allows customers to bet through Betfair’s telephone betting service. The TAN must be given when calling the betting desk to bet with the customer’s account information.
  • Portugal Changes: Betfair has changed some of the countries that customers can currently bet through. The bookmaker is applying to get an online license for gambling in Portugal and has temporarily had to turn off its site for Portuguese residents, or anyone currently located in the country, while this application is being processed.
  • Fast Funds: This is the fastest method for customers to withdraw from their Betfair wallet to receive funds to their personal bank accounts. This option is available for customers in the UK, Spain and Ireland who wish to withdraw funds through their Visa card. This method often has winnings into customers accounts almost immediately (though make take up to 2 hours).
  • Restricting Deposit Amounts: While registering for a new account, customers can decide if they want to create daily, weekly, or monthly deposit limit amounts. After registering, these details can be changed through the “My Account” section.
  • Acca Edge: The Acca Edge is Betfair’s acca insurance guarantee that refunds customers with cash if there’s a let down, rather than the free bet that many bookmakers offer.

Who owns Betfair?

Betfair was launched in 2000 by Edward Wray and Andrew Black, but the bookmaker is now owned by Flutter Entertainment and is licensed by the Gambling Commission in the UK. The bookmaker has ensured that their website is completely compliant with all of the regulations put forth by the Gambling Commission. Betfair is also licensed and regulated by the Malta Gambling Authority, as well as in Gibraltar. The bookmaker has also obtained licenses in Denmark, Italy, Romania, Spain and Sweden, with a license pending for Portugal.

In 2016, Betfair Group plc and bookmaker Paddy Power had a merger, and The Flutter Entertainment business also purchased The Stars Group, though Betfair is still operating through their same licenses, and business continues to be the same. With all these changes Betfair has acquired a few new sister brands, including Sky Betting & Gaming, Full Tilt Poker, and PokerStars.

Flutter Entertainment

How do I place a bet on Betfair?

  1. Click on the odds for the bet of choice to add selection to bet slip
  2. Enter stake in bet slip box
  3. Confirm bet selection but clicking on place bets

How long do Betfair take to pay out?

Betfair has a “Closed Loop Policy” for withdrawing funds, so whatever payment method is used to deposit money into a Betfair account must also be used to withdraw money. Most transfers take a few working days, though can take longer depending on customers’ accounts.

Betfair accepts: Visa, MasterCard, Debit cards, Visa Delta, Solo, Visa Electron

  • Debit/Credit card: 2-5 working days
  • UK standard bank transfer: 2-3 working days
  • Non-UK bank transfer: 2-5 working days
  • Skrill/PayPal/Neteller: 4-24 hours
  • Fast Funds: instant-2 hours

Does Betfair give free bets?

Yes, Betfair offers a number of free bets. Most bookmakers offer free bets as part of the customer satisfaction experience, and Betfair is no exception. Betfair pairs the sportsbook betting experience with the betting exchange, and also has number of casino offers.

Check out their website or app to see all of the free bets they offer on their products throughout the year. After registering an account, available free bets can be seen under customer’s “My Bonuses” tab.

Betfair Mobile App Review

The Betfair app is similar to other bookmakers in that it offers most of all of its website features on its mobile sportsbook. It also carries over the layout and look that the web version offers. The only layout changes are due to the smaller screen for tablet or mobile devices, but otherwise, the navigation is easy and the homepage is arranged well.

Because of the well thought out design and aesthetic of the app, Betfair offers punters a great mobile experience. The bookmaker has also included their event statistics so that users can keep up with any needed information on the go. And with a the great range of payment methods available and many betting options, mobile users will continue to be impressed by the features Betfair has to offer.

“Once again it’s smooth sailing for Betfair. The bookie really is a class act and it has complimented its online betting site with a fantastic app that is strong in all the right areas.” bestbettingsites.uk

Betfair Mobile App Review

Customer Service Review

Betfair’s customer service can be contacted through the phone, live chat, email, and they even offer letter service. They also offer a fairly extensive help section and search bar, but for more specific questions and concerns, it’s best to contact them directly.

Their help section is arranged by showing a FAQ section for each of the topics that match the users question. If an appropriate answer cannot be found, then customers can contact the bookmaker from this page. So there are a few steps to go through before getting to chat or email someone directly, but there is 24/7 customer support available with staff who are mostly considered to be very knowledgeable and friendly.

“6/10. There are a couple of extra steps required should you wish to contact live chat directly, although it should in theory mean your question is directed to the relevant help department. In my experience however, this has not seemed to be the case, with customer service often having unsatisfactory answers to questions.” bestbettingsites.uk

“Betfair is regarded as having one of the best customer service programmes on the market. The Casino provides first class 24/7 customer support via e-mail and telephone.

Registration is incredibly easy and you are guided well from the homepage to completion.” freebets.com

Betfair Bookmaker Review Details

Deposit Methods:
5.0 rating

Leave a Reply

Your email address will not be published. Required fields are marked *

English Premier League Players
1 Bernd Leno Goalkeeper 28 190cm
1 Kepa Goalkeeper 26 186cm
1 Hugo Lloris Goalkeeper 34 188cm
1 David de Gea Goalkeeper 30 192cm
1 Alisson Goalkeeper 28 191cm
2 Victor Lindelöf Defender 26 187cm
2 Matt Doherty Defender 29 185cm
2 Héctor Bellerín Defender 25 178cm
2 Antonio Rüdiger Defender 27 190cm
3 Fabinho Midfielder 27 188cm
3 Eric Bailly Defender 26 187cm
3 Sergio Reguilón Defender 24 178cm
3 Marcos Alonso Defender 30 188cm
3 Kieran Tierney Defender 23 180cm
4 Toby Alderweireld Defender 31 186cm
4 Virgil van Dijk Defender 29 193cm
4 Phil Jones Defender 28 185cm
4 William Saliba Defender 19 193cm
4 Andreas Christensen Defender 24 188cm
5 Pierre-Emile Höjbjerg Midfielder 25 185cm
5 Harry Maguire Defender 27 194cm
5 Sokratis Defender 32 186cm
5 Georginio Wijnaldum Midfielder 30 175cm
5 Jorginho Midfielder 29 180cm
6 Thiago Silva Defender 26 183cm
6 Thiago Midfielder 29 174cm
6 Paul Pogba Midfielder 27 191cm
6 Gabriel Defender 23 190cm
6 Davinson Sánchez Defender 24 187cm
7 Edinson Cavani Forward 33 184cm
7 Son Heung-min Forward 28 184cm
7 Bukayo Saka Midfielder 19 178cm
7 N’Golo Kanté Midfielder 29 168cm
7 James Milner Midfielder 35 174cm
8 Dani Ceballos Midfielder 24 179cm
8 Naby Keïta Midfielder 25 172cm
8 Juan Mata Midfielder 32 170cm
8 Harry Winks Midfielder 24 178cm
9 Anthony Martial Forward 25 181cm
9 Alexandre Lacazette Forward 29 176cm
9 Roberto Firmino Forward 29 181cm
9 Gareth Bale Forward 31 185cm
9 Tammy Abraham Forward 23 191cm
10 Christian Pulisic Forward 22 172cm
10 Mesut Özil Midfielder 32 180cm
10 Marcus Rashford Forward 23 185cm
10 Sadio Mané Forward 28 174cm
10 Harry Kane Forward 27 188cm
11 Mason Greenwood Forward 19 181cm
11 Mohamed Salah Forward 28 175cm
11 Timo Werner Forward 24 181cm
11 Erik Lamela Forward 28 184cm
12 Joe Gomez Defender 23 188cm
12 Joe Hart Goalkeeper 33 196cm
12 Willian Forward 32 175cm
13 Adrián Goalkeeper 34 190cm
13 Lee Grant Goalkeeper 37 193cm
13 Rúnar Alex Rúnarsson Goalkeeper 25 186cm
13 Willy Caballero Goalkeeper 39 186cm
14 Fikayo Tomori Defender 23 184cm
14 Pierre-Emerick Aubameyang Forward 31 187cm
14 Joe Rodon Defender 23 193cm
14 Jordan Henderson Midfielder 30 187cm
14 Jesse Lingard Midfielder 28 174cm
15 Eric Dier Defender 27 188cm
15 Ainsley Maitland-Niles Midfielder 23 180cm
15 Alex Oxlade-Chamberlain Midfielder 27 175cm
15 Kurt Zouma Defender 26 190cm
16 Rob Holding Defender 25 189cm
16 Edouard Mendy Goalkeeper 28 196cm
16 Marcos Rojo Defender 30 187cm
17 Moussa Sissoko Midfielder 31 187cm
17 Fred Midfielder 27 169cm
17 Curtis Jones Midfielder 19 185cm
17 Cédric Soares Defender 29 171cm
17 Mateo Kovačić Midfielder 26 177cm
18 Takumi Minamino Forward 26 174cm
18 Bruno Fernandes Midfielder 26 179cm
18 Olivier Giroud Forward 24 193cm
18 Thomas Partey Midfielder 27 185cm
18 Giovani Lo Celso Midfielder 24 177cm
19 Mason Mount Midfielder 22 178cm
19 Nicolas Pépé Forward 25 183cm
20 Diogo Jota Forward 24 178cm
20 Shkodran Mustafi Defender 28 184cm
20 Dele Alli Midfielder 24 188cm
20 Callum Hudson-Odoi Forward 20 177cm
21 Ben Chilwell Defender 24 178cm
21 Konstantinos Tsimikas Defender 24 179cm
21 Daniel James Midfielder 23 170cm
21 Calum Chambers Defender 26 182cm
22 Pablo Marí Defender 27 193cm
22 Hakim Ziyech Forward 27 181cm
22 Paulo Gazzaniga Goalkeeper 29 195cm
22 Sergio Romero Goalkeeper 33 192cm
23 Billy Gilmour Midfielder 19 170cm
23 Xherdan Shaqiri Forward 29 169cm
23 David Luiz Defender 33 189cm
23 Steven Bergwijn Forward 23 178cm
23 Luke Shaw Defender 25 185cm
24 Reiss Nelson Forward 21 175cm
24 Timothy Fosu-Mensah Defender 23 190cm
24 Reece James Defender 21 182cm
24 Serge Aurier Defender 28 176cm
25 Mohamed Elneny Midfielder 28 179cm
25 Japhet Tanganga Defender 21 184cm
25 Odion Ighalo Forward 31 181cm
26 Andrew Robertson Defender 26 178cm
26 Dean Henderson Goalkeeper 23 188cm
27 Divock Origi Forward 25 185cm
27 Lucas Moura Forward 28 172cm
27 Alex Telles Defender 28 181cm
28 Facundo Pellistri Midfielder 19 174cm
28 Joe Willock Midfielder 21 186cm
28 César Azpilicueta Defender 31 178cm
28 Tanguy Ndombélé Midfielder 24 181cm
29 Aaron Wan-Bissaka Defender 23 183cm
29 Kai Havertz Midfielder 21 189cm
30 Gedson Fernandes Midfielder 22 184cm
30 Eddie Nketiah Forward 21 180cm
31 Nemanja Matić Midfielder 32 194cm
31 Sead Kolasinac Defender 27 183cm
32 Joel Matip Defender 29 195cm
32 Emile Smith Rowe Midfielder 20 182cm
33 Emerson Defender 26 181cm
33 Ben Davies Defender 27 181cm
33 Matt Macey Goalkeeper 26 202cm
33 Brandon Williams Defender 20 172cm
34 Granit Xhaka Midfielder 28 186cm
34 Donny van de Beek Midfielder 23 184cm
35 Gabriel Martinelli Forward 19 180cm
37 Danny Drinkwater Midfielder 30 177cm
38 Axel Tuanzebe Defender 23 186cm
39 Scott McTominay Midfielder 24 190cm
40 Karlo Ziger Goalkeeper 19 184cm
41 Alfie Whiteman Goalkeeper 22 188cm
45 Carlos Vinícius Forward 25 190cm
46 Rhys Williams Defender 19 195cm
47 Nathaniel Phillips Defender 23 190cm
62 Caoimhin Kelleher Goalkeeper 22 188cm
66 Trent Alexander-Arnold Defender 22 180cm
72 Sepp van den Berg Defender 19 189cm
76 Neco Williams Defender 19 183cm